We built our own TikTok Shop brand before we built yours.

MediaLabs didn't start as an agency

It started with a brand. Before MediaLabs managed a single client's TikTok Shop, co-founders Alex Sedlak and Lukas Minkov built SEDLAK — an eyewear line of sunglasses and blue-light-blocking glasses — and scaled it on TikTok Shop themselves. Their product. Their inventory. Their capital on the line.

That distinction matters more than it sounds. Most TikTok Shop agencies have never actually sold a product on the platform. They learned TikTok Shop on clients' budgets — running other people's money while figuring it out. MediaLabs learned it the hard way first: on a brand the founders owned, where every mistake cost them directly.

What SEDLAK proved out

Every system MediaLabs now runs for 150+ brand partners was tested on SEDLAK first:

• The creator flywheel. Sourcing, briefing, and scaling affiliate creators — refined on SEDLAK's own campaigns before it became a service.
• GMV Max mechanics. Target ROI tuning, creative rotation, and budget pacing — learned on SEDLAK's ad account.
• The affiliate program structure. Open Plan and Target Plan commission design — proven on SEDLAK's catalog.
• Content velocity. The volume-and-iteration model that keeps a TikTok Shop compounding — built around SEDLAK's SKUs.

When the founders realized the playbook worked repeatably, they turned it into MediaLabs.

The result: a brand that runs itself

SEDLAK became a TikTok Shop Gold Star Seller. Its hero SKU — blue-light-blocking glasses — has sold 17,000+ units at a 4.7-star "Most Loved" rating, with its sunglasses line adding thousands more. But the number that matters most isn't a sales figure.

It's this: SEDLAK now runs almost entirely hands-off. The founders spend barely any time on it. It keeps selling, keeps shipping, keeps earning — because the systems underneath it were built to run without constant babysitting. A TikTok Shop program that needs a founder glued to it every day isn't a system. It's a job. SEDLAK proved the MediaLabs approach builds the former.

Why this matters when you hire MediaLabs

When you partner with MediaLabs, you're not hiring consultants who read a playbook. You're hiring the operators who wrote it — and who proved it on their own brand, with their own money, and kept it running profitably and passively years later.

That's the difference between an agency that talks about TikTok Shop and one that has actually lived it. SEDLAK is the receipt.