Our Team

The Originators of TikTok Shop Affiliate Communities

Active TikTok Shop operators. Not talking-head instructors. The team behind 3,000+ creators and $500M+ in creator-driven GMV.

Leadership

Our Team

Alex Sedlak — Founder & President, MediaLabs

Alex Sedlak

Founder & President

Generated over $3M in personal TikTok Shop sales before founding MediaLabs.

Lukas Minkov — Co-Founder & CEO, MediaLabs

Lukas Minkov

Co-Founder & CEO

Leads the systems and infrastructure behind the 3,000-creator network.

Ethan Price — Co-Founder & Head of Content, MediaLabs

Ethan Price

Co-Founder & Head of Content

One of the first creators on TikTok Shop. Oversees content strategy and creator coaching.

Charles Tiedmann — CMO, MediaLabs

Charles Tiedmann

CMO

Leads MediaLabs positioning, messaging, and creator-facing strategy.

$500M+Est. Revenue Generated
3,000+Managed Creators
10B+Views Generated
TikTokOfficial Partnered Agency
Our Story

Built by Creators Who Still Create

MediaLabs started in 2023 as TikTok Money, a training community that served over 50,000 creators. As the TikTok Shop ecosystem matured, we evolved into a full agency to give our top creators what no course could: direct brand access, negotiated rates, and professional infrastructure.

Today, MediaLabs is led by a team of coaches who are actively creating content on TikTok Shop every day. Our coaches go viral on new accounts regularly. They test strategies in real time. And they bring that current, working knowledge directly to our creators through coaching calls and direct access channels.

We maintain an official partnership with TikTok, which gives our agency and creators access to platform support, violation resolution pathways, and partnership opportunities that exist exclusively at the agency level.

Let's Build Together

Whether you're a brand ready to scale on TikTok Shop or a creator ready to work with real agency infrastructure, we'd welcome the conversation.

Get In Touch