The Originators of TikTok Shop Affiliate Communities
Active TikTok Shop operators. Not talking-head instructors. The team behind 3,000+ creators and $500M+ in creator-driven GMV.
Our Team
Ethan Price
One of the first creators on TikTok Shop. Oversees content strategy and creator coaching.
Charles Tiedmann
Leads MediaLabs positioning, messaging, and creator-facing strategy.
Joe Papandrea
Ben Pickert
Ben Raham
Aidan Castillo
Sabrina Bonagura
Maggie Ciechoski
From an empty market to operating at scale
How we mapped TikTok Shop before most of the industry had the chart.
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TikTok Shop opens in the US
The market begins. A new commerce channel goes live — and almost nobody knows how to win on it yet.
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TikTok Money is founded
Ethan Price and Alex Sedlak launch TikTok Money. It quickly grows into one of the largest TikTok Shop affiliate communities in North America — 40,000+ members.
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SEDLAK Blue Light Glasses launches
We put the thesis on the line with our own brand: scale on affiliate creators alone, zero paid ads. It works — SEDLAK becomes a Gold Star Seller.
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MediaLabs launches
The full-stack TikTok Shop agency is born. Same playbook, now run for brands — and we’ve been crushing it ever since.
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Now · Live
Operating at scale
A full-stack engine running across hundreds of brands and thousands of creators — in real time, and still compounding.
- $500M+GMV managed
- 3,000+creators
- 150+brand partners
We never stopped creating
Today, MediaLabs is led by a team of coaches who are actively creating content on TikTok Shop every day. Our coaches go viral on new accounts regularly. They test strategies in real time. And they bring that current, working knowledge directly to our creators through coaching calls and direct access channels.
We maintain an official partnership with TikTok, which gives our agency and creators access to platform support, violation resolution pathways, and partnership opportunities that exist exclusively at the agency level.
Let's Build Together
Whether you're a brand ready to scale on TikTok Shop or a creator ready to work with real agency infrastructure, we'd welcome the conversation.
Get In Touch