Our Team

The Originators of TikTok Shop Affiliate Communities

Active TikTok Shop operators. Not talking-head instructors. The team behind 3,000+ creators and $500M+ in creator-driven GMV.

Leadership

Our Team

Alex Sedlak — Founder & President, MediaLabs

Alex Sedlak

Founder & President

Generated over $3M in personal TikTok Shop sales before founding MediaLabs.

Lukas Minkov — Co-Founder & CEO, MediaLabs

Lukas Minkov

Co-Founder & CEO

Leads the systems and infrastructure behind the 3,000-creator network.

Ethan Price — Co-Founder & Head of Content, MediaLabs

Ethan Price

Co-Founder & Head of Content

One of the first creators on TikTok Shop. Oversees content strategy and creator coaching.

Charles Tiedmann — CMO, MediaLabs

Charles Tiedmann

CMO

Leads MediaLabs positioning, messaging, and creator-facing strategy.

$500M+Est. Revenue Generated
3,000+Managed Creators
35B+Views Generated
TikTokOfficial Partnered Agency
Our trajectory

From an empty market to operating at scale

How we mapped TikTok Shop before most of the industry had the chart.

  1. TikTok Shop opens in the US

    The market begins. A new commerce channel goes live — and almost nobody knows how to win on it yet.

  2. TikTok Money is founded

    Ethan Price and Alex Sedlak launch TikTok Money. It quickly becomes the largest TikTok Shop affiliate community in the US and North America — 40,000+ members.

  3. SEDLAK Blue Light Glasses launches

    We put the thesis on the line with our own brand: scale on affiliate creators alone, zero paid ads. It works — SEDLAK becomes a Gold Star Seller.

  4. MediaLabs launches

    The full-stack TikTok Shop agency is born. Same playbook, now run for brands — and we’ve been crushing it ever since.

  5. Now · Live

    Operating at scale

    A full-stack engine running across hundreds of brands and thousands of creators — in real time, and still compounding.

    • $500M+GMV managed
    • 3,000+creators
    • 150+brand partners
Still Operators

We never stopped creating

Today, MediaLabs is led by a team of coaches who are actively creating content on TikTok Shop every day. Our coaches go viral on new accounts regularly. They test strategies in real time. And they bring that current, working knowledge directly to our creators through coaching calls and direct access channels.

We maintain an official partnership with TikTok, which gives our agency and creators access to platform support, violation resolution pathways, and partnership opportunities that exist exclusively at the agency level.

Let's Build Together

Whether you're a brand ready to scale on TikTok Shop or a creator ready to work with real agency infrastructure, we'd welcome the conversation.

Get In Touch