Playbooks from inside TikTok Shop.
Industry analysis, case breakdowns, and hard-won lessons from operating TikTok Shop at scale. Written by the MediaLabs team.
What Sold and How to Plan
TikTok Shop Black Friday 2026: what sold last year and how to plan
The Nov 11–30 campaign, which categories ran above a normal month last year, an 8-week forecast and a week-by-week planning timeline.
80+ Data Points
TikTok Shop statistics 2026: revenue, sales and GMV data from top sellers
Revenue by category, sales channels, affiliate share, commission, prices, video shelf life and paid vs organic — every number sourced.
Trends by Category
What to sell on TikTok Shop in 2026: categories, prices and competition
All 29 US categories by growth, competition, price and commission, with the research paper behind each one.
By Category, 2026
TikTok Shop affiliate commission rates in 2026, by category
What top sellers pay creators by category, how open and targeted plans work, and how TikTok’s referral fee differs from commission.
On TikTok Shop
Influencer marketing ROI on TikTok Shop: what the data shows and how to measure it
Creator sales happen in-app, so ROI can be measured: the formula, a worked example, research data and five published case studies.
Statistics 2026
Creator commerce statistics: how creators became a primary sales channel
How creators became a primary sales channel, in numbers, and what it means for a brand’s operating model.
Fees, Warehouses & Reimbursements
Fulfilled by TikTok (FBT): How It Works, What It Costs, and the Money Sellers Never Claim
Inbound to returns, the fees you actually pay, how FBT compares to FBA — and the reimbursements sitting unclaimed in most seller accounts.
Complete Agency Guide 2026
TikTok Shop GMV Max — The Complete Agency Guide (2026)
How it actually works, Target ROI tuning, creative requirements, common failure modes, and the math on when spend should scale. The operator playbook.
An Agency Verdict
Kalodata vs FastMoss vs EchoTik: Which TikTok Shop Data Tool Agencies Actually Use
Which tool to buy at which stage — and, field by field, where the numbers hold up and where they do not. Written from production use.
Affiliate Program
The TikTok Shop Affiliate Program: How It Works for Brands and Creators
Creator eligibility and payouts on one side, commission design and outreach on the other. Plus what $6,000 and eight creators actually produced.
Complete Guide
TikTok Spark Ads: The Complete Guide for TikTok Shop Sellers
Authorisation codes, setup, which organic videos are worth boosting, creator usage windows — and the rule for when Spark Ads beat GMV Max.
Legit & Safe?
Is TikTok Shop Legit? What Sellers and Buyers Need to Know in 2026
Buyer protection, refunds, why products are cheap, the scams that do exist — and the separate question of whether it is safe to sell there.
How to Choose a TikTok Shop Agency in 2026 — Complete Buyer's Guide
TSP vs CAP vs TAP, pricing benchmarks, red flags, and the exact questions to ask before signing. The framework we'd send a friend asking how to pick.
The 12 Best TikTok Shop Agencies in 2026 (Ranked & Reviewed)
The top TikTok Shop agencies in 2026, ranked against four published criteria — scored on GMV managed, creator network size, official TSP status, and verified case studies. Updated April 2026.
How to Scale a TikTok Shop from $0 to $1M GMV in 2026
The exact 90-day playbook we've used to scale 150+ brands on TikTok Shop. Creator recruitment, GMV Max, LIVE selling cadence, affiliate program design, and the KPIs that actually matter.
What Is a TikTok Shop Partner (TSP)? Full 2026 Guide
TikTok Shop Partners (TSPs) are the official agencies TikTok trusts to scale brand stores. What they do, why they matter, how to pick one, and what it takes to become one.
in 3 weeks
From $0 to $226,000 on TikTok Shop in Less Than 3 Weeks
A brand came to us with a $6,000 creator budget, zero prior TikTok Shop sales, no social proof, and 0 reviews. 8 creators and 3 weeks later, $226K in affiliate GMV. Here's the playbook.
Brand Content Blind Spot
UGC Strategy: What TikTok Shop Research Actually Shows
Use TikTok Shop research to plan creator content, test creative and measure contribution, with the evidence and its limits made clear.
Want to see what we're building next?
Talk to MediaLabs about partnership opportunities for your brand, or apply to join our creator network.
Get In Touch