Industry analysis, case breakdowns, and hard-won lessons from operating TikTok Shop at scale. Written by the MediaLabs team.
How it actually works, Target ROI tuning, creative requirements, common failure modes, and the math on when spend should scale. The operator playbook.
Which tool to buy at which stage — and, field by field, where the numbers hold up and where they do not. Written from production use.
Creator eligibility and payouts on one side, commission design and outreach on the other. Plus what $6,000 and eight creators actually produced.
Requirements, verification documents, the actual click path, listing rules that get you rejected, and the first-30-days sequence that produces sales.
Authorisation codes, setup, which organic videos are worth boosting, creator usage windows — and the rule for when Spark Ads beat GMV Max.
The buyer flow, seller setup, the four ways products sell, the affiliate layer, and what TikTok actually takes before you see a payout.
Buyer protection, refunds, why products are cheap, the scams that do exist — and the separate question of whether it is safe to sell there.
TSP vs CAP vs TAP, pricing benchmarks, red flags, and the exact questions to ask before signing. The framework we'd send a friend asking how to pick.
The top TikTok Shop agencies in 2026, ranked against four published criteria — scored on GMV managed, creator network size, official TSP status, and verified case studies. Updated April 2026.
The exact 90-day playbook we've used to scale 150+ brands on TikTok Shop. Creator recruitment, GMV Max, LIVE selling cadence, affiliate program design, and the KPIs that actually matter.
TikTok Shop Partners (TSPs) are the official agencies TikTok trusts to scale brand stores. What they do, why they matter, how to pick one, and what it takes to become one.
A brand came to us with a $6,000 creator budget, zero prior TikTok Shop sales, no social proof, and 0 reviews. 8 creators and 3 weeks later, $226K in affiliate GMV. Here's the playbook.
Brands spend $413B annually on content marketing. Only 16% have a formal UGC strategy. Here's why the biggest business opportunity isn't creating new markets — it's redirecting existing spend.
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