Industry analysis, case breakdowns, and hard-won lessons from operating TikTok Shop at scale. Written by the MediaLabs team.
How it actually works, Target ROI tuning, creative requirements, common failure modes, and the math on when spend should scale. The operator playbook.
TSP vs CAP vs TAP, pricing benchmarks, red flags, and the exact questions to ask before signing. The framework we'd send a friend asking how to pick.
Unbiased rankings of the top TikTok Shop agencies in 2026 — scored on GMV managed, creator network size, official TSP status, and verified case studies. Updated April 2026.
The exact 90-day playbook we've used to scale 150+ brands on TikTok Shop. Creator recruitment, GMV Max, LIVE selling cadence, affiliate program design, and the KPIs that actually matter.
TikTok Shop Partners (TSPs) are the official agencies TikTok trusts to scale brand stores. What they do, why they matter, how to pick one, and what it takes to become one.
A brand came to us with a $6,000 creator budget, zero prior TikTok Shop sales, no social proof, and 0 reviews. 8 creators and 3 weeks later, $226K in affiliate GMV. Here's the playbook.
Brands spend $413B annually on content marketing. Only 16% have a formal UGC strategy. Here's why the biggest business opportunity isn't creating new markets — it's redirecting existing spend.
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