For Brands

MediaLabs connects brands with top-performing in-house TikTok Shop creators to drive measurable revenue growth that extends beyond TikTok.

Creator sharing TikTok Shop results
TikTok Shop revenue screenshot
Creator win screenshot

Trusted by creators & brands worldwide

Goli Nutrition
Brand partner
LullaBites
Dr.Dent
Pure Peak
Comfrt
Terra Health
Brand partner
$500M+ Est. Revenue Generated
3,000+ Managed Creators
10B+ Views Generated
TikTok Official Partnered Agency
Process

How it Works

1

Discovery

We begin with your product catalog, margin targets, and growth objectives. We assess your category landscape on TikTok Shop and build a creator strategy tailored to your brand positioning and business goals.

2

Deployment

We select creators from our network based on category fit, content style, and audience alignment. Product samples are shipped, briefs are distributed, and content production begins under our management. Every creator is supported by our coaching team throughout the process.

3

Management & Optimization

We monitor content performance, identify top-performing creators and angles, and continuously refine the strategy. New creators are recruited as needed to expand reach. You receive regular reporting and direct communication with our account management team.

Why MediaLabs

Why MediaLabs?

We develop the creators, not just deploy them.

Most agencies source creators and hope they perform. We train ours before they ever touch your product. Our coaching team works with creators on an ongoing basis to improve content quality, consistency, and platform fluency. That investment in creator development is what drives better results for the brands we represent.

We operate inside the platform daily.

Our team doesn't just manage creators from a dashboard. Our coaches are active TikTok Shop practitioners who create content, test strategies, and navigate platform changes in real time. When something shifts on TikTok, we adapt the same week.

We control the quality layer.

Because our creators are trained, coached, and supported through our internal infrastructure, we maintain a level of content quality and posting consistency that open marketplace models can't replicate. You're not posting a listing and hoping for the best. You're working with a managed network.

We handle the complexity.

Creator recruitment, onboarding, sample logistics, commission management, content tracking, violation support, and ongoing optimization. All of it sits under one roof. One point of contact. One team accountable for the outcome.

How we’re different

Most TikTok Shop agencies do one thing. We run the whole stack.

A typical TikTok Shop agency picks a lane — shop management, creator outreach, or affiliate program ops. Three lanes, three vendors, three retainers, three blame games. MediaLabs is the only TikTok Partner agency that owns every lane in-house, with instant access to a managed creator roster the moment you sign.

Shop Management only

TSP-only agencies

Run your Seller Center, GMV Max ads, ops, and reporting. Solid at the back office — but they don’t have creators. You still have to source, brief, and convince every single one yourself.

  • Great ops, zero creator pipeline
  • You build the affiliate program from scratch
  • No content engine if nobody posts
Outreach only

Cold-DM “creator” agencies

Bulk DM thousands of creators hoping a handful reply. No real relationships, no briefing, no quality bar. Reply rates in the low single digits and zero accountability when a creator ghosts after the sample lands.

  • Volume of cold sends, not vetted creators
  • No content discipline, no brand fit
  • You still need somebody to run the shop
CAP / TAP only

Creator management only

Pure roster plays — they own relationships with a handful of creators and rent them out. Useful if your bottleneck is access. But no GMV Max expertise, no listing optimization, no LIVE strategy, no ops.

  • Creators without commerce execution
  • Limited to whichever creators they happen to manage
  • You still hire a second agency for shop ops
MediaLabs — full stack
All four lanes, one team

The end of the agency stack problem

World-class shop management, GMV Max paid ads, LIVE selling, and instant access to a 3,000+ vetted creator roster — trained, briefed, and ready to post day one. One contract, one operating team, one P&L.

  • Cold-start a new brand without a creator drought
  • Push new SKUs with creators ready to brief in 48 hours
  • Break a revenue plateau with a coordinated content + ads push
  • One throat to choke when something needs to move

Instead of hoping creators post about your product, you have instant power — a roster that’s already trained, briefed, and producing within days of kickoff.

Built for every brand size

From first-sale to nine-figure operators — we ship the right shape of program.

A TikTok Shop strategy that works for a $30K/month indie skincare brand does not work for an $800M CPG. We’ve built engagements for all three tiers and ship the right team, creator scale, and ad capital for where you are.

SMB & Indie

Cold-start to $100K–$500K/mo

For pre-launch and early DTC brands. Our managed roster gives you instant content velocity without a creator team in-house. Smaller managed cohort, heavy open-collab flywheel, lean retainer.

  • 15–25 managed creators + open-collab program
  • FBT or 3PL setup, listing optimization, Smart Promo enabled
  • Light GMV Max spend, scaling with proven ROI
  • Weekly creative briefs, performance reporting
Forecast your trajectory →
Mid-Market

Scaling $500K–$3M/mo

For brands at a plateau or pushing new SKUs into an established shop. We layer a paid-ads operation on top of a 30–75 creator program, with LIVE shopping and conversion-optimized landing pages. The most common engagement.

  • 30–75 managed creators + open-collab snowball
  • GMV Max paid-ads pod with weekly target-ROI tuning
  • LIVE shopping production + creator-led live events
  • Catalog audits, A/B testing, halo measurement
See the full-service program →
Enterprise

$3M+/mo & CPG operators

For established CPG, beauty, and wellness operators running TikTok Shop alongside Amazon and DTC. Dedicated account team, integrated reporting against your existing channel mix, and the muscle to push new product lines from launch to top-50 in category.

  • 100+ managed creators across multiple SKUs and verticals
  • Dedicated GM, paid-ads lead, and creator ops manager
  • Cross-channel halo modeling (D2C, Amazon, retail)
  • Quarterly business reviews with the founder team
Talk to a senior strategist →
FAQ

Common Questions

Most TikTok Shop agencies do one lane: TSPs run shop operations, creator agencies just place creators, and outreach shops cold-DM in bulk. MediaLabs is the only TikTok Partnered agency that owns all four lanes in-house — Seller Center management, GMV Max paid ads, the affiliate program (CAP/TAP), and a 3,000+ vetted creator roster. One contract, one operating team, one accountable P&L.
We work with brands at every tier: indie and SMB brands cold-starting on TikTok Shop ($0 → $500K/mo), mid-market brands at a plateau or pushing new SKUs ($500K → $3M/mo), and enterprise CPG operators running TikTok Shop alongside Amazon and DTC ($3M+/mo). Verticals include beauty, supplements, wellness, personal care, home, pet, fashion, and tech.
Within days of kickoff. Our managed roster is pre-trained on TikTok Shop best practices, content strategy, and platform compliance — so we go straight to brief, sample, and post. Most clients see their first wave of creator content live within 7–14 days of contract signature. Compare that to outreach-based agencies where “creator pipeline” means months of cold DMs hoping somebody replies.
Yes. Enterprise engagements include a dedicated GM, paid-ads lead, and creator ops manager; cross-channel halo modeling across D2C, Amazon, and retail; quarterly business reviews; and 100+ managed creators across multiple SKUs and verticals. We’ve helped CPG operators launch new product lines from zero to top-50 in category.
Engagements are monthly retainers scoped to your program — creator count, ad spend volume, catalog complexity, LIVE cadence, and integration depth. Creator pay and ad spend pass through at cost (no markup). Custom quotes are provided after a 30-min discovery call. Model your specific economics first with our free TikTok Shop Forecaster, then book a call for a tailored quote. More on how agency pricing works →
From 15–25 managed creators for SMB programs up to 100+ for enterprise multi-SKU campaigns. On top of that, our open-collab flywheel scales the long tail with self-applied affiliate creators — typically growing from 50 in Month 1 to 750+ by Month 6 in the Balanced scenario.
Marketplaces list creators and make brands sort through them self-serve. MediaLabs trains, coaches, and manages creators as part of an integrated agency infrastructure. It’s a managed service, not a self-serve platform — which is why brands hit consistent video velocity instead of hoping creators reply.
Discovery call → strategy brief → creator matching from our roster → sample logistics → content production. Most brands are live with creators within 7–14 days of contract signature, with full GMV Max ads and affiliate program running by week 3–4.
Weekly performance reporting covering content output, view counts, engagement, GMV Max spend and ROI, affiliate program performance, and sales attribution. Enterprise engagements include monthly executive dashboards and quarterly business reviews.

Let's Discuss Your Brand

MediaLabs provides the creator network, the training infrastructure, and the operational management to scale your brand on TikTok Shop.

Get In Touch