Pet & Pet Care

The TikTok Shop agency built for pet brands.

Pet content is one of the highest-engaging TikTok categories. We run a managed roster of 250+ pet creators across dog, cat, exotic, and small-animal verticals — vetted for authentic ownership and TikTok Shop conversion. Plus the shop ops + GMV Max ads to scale from launch to top-50 in pet.

250+Pet Creators
60M+Combined Pet Audience
$120M+Pet Vertical GMV
25+Pet Brand Partners
Pet-specific playbook

Why pet content converts differently.

Pet audiences are emotional, loyal, and binge-watch. Creators with real pets crush conversion because the content is genuine. But the category is also crowded — winning means strong product positioning + creator-fit + repeat-purchase economics.

Authentic pet creators only

Every pet creator on our roster has a verified pet (the audience can tell when it’s a hired actor). 250+ creators across dog, cat, exotic — tagged by pet type, audience size, and content style.

Repeat-purchase economics

Pet brands win on LTV. Subscribe-and-save bundles, monthly refill flows, and creator briefs tuned for routine integration (not one-time purchases).

Safety & compliance for ingestibles

Pet supplements, treats, and food fall under stricter compliance. We brief creators with care — no health claims that trigger takedowns or regulatory scrutiny.

Visual demos > talking-head

Pet content over-indexes on visual demos: pet eating the treat, dog wearing the collar, cat playing with the toy. Briefs lean visual; creators get product-in-pet shots as the hero asset.

Sub-verticals we run

Treats, supplements, toys, grooming, accessories.

Dog treats & food

High-volume, high-repeat. Creator content focuses on pet’s genuine reactions (taste tests, training rewards). Often paired with subscribe-and-save offers.

Pet supplements & health

Joint, calm, dental, skin/coat. Trust-driven category — creator credibility matters more than reach. Longer briefs with ingredient education.

Toys & enrichment

Visual category. Creators demo the toy in action; viral hits are common when the pet’s reaction is genuinely funny or impressive.

Accessories & apparel

Collars, harnesses, beds, carriers, costumes. Strong gifting + holiday economics. Aesthetic-first briefs.

Grooming & care

Brushes, shampoos, nail care. Before/after content converts strongest. Demo-heavy briefs with visible transformations.

Cat & exotic

Smaller audiences but extremely engaged. Cat creators in particular have very loyal viewers — niche but high-CVR.

FAQ

Common questions.

Yes. Cold-starts at $0/mo with 15–20 creators + open-collab flywheel. Established brands ($500K+/mo) layer in dedicated ads pod, multi-SKU programs, and LIVE shopping events.
Every brief goes through a compliance review — no medical claims, no "cures," no FDA-trigger language. We write creator scripts that maximize conversion within safe positioning.
Our managed creators sign category-exclusivity windows during your campaign — they won't post for a competing pet brand during the engagement period. Open-collab creators are not exclusive.
Model it with our free forecaster. Pet brands typically follow the beauty trajectory (sub-$50 ASP, 15-20% TAP, 5-8% return rates) with strong repeat economics that pull cohort growth higher.

Scale your pet brand on TikTok Shop.

Talk to a pet-specific strategist. We'll review your catalog, margins, and pet-creator-fit — then scope a program with projected M6 run-rate.

Book a Strategy Call