New York brands move fast and expect agency-grade rigor. MediaLabs holds all three TikTok Partner designations — TSP, CAP, TAP — and operates a 3,000+ creator roster with strong NYC representation across beauty, CPG, fashion, and wellness. We handle the full TikTok Shop operation, not just one lane.
New York is home to dozens of paid-media shops, PR firms, and influencer marketing agencies. What it lacks: a single operating team that runs TikTok Shop end-to-end — shop ops, creators, ads, affiliate, LIVE — with the official TSP, CAP, and TAP designations to back it up.
Our largest brand categories overlap with NYC’s strongest brand exports: beauty / skincare, supplements / wellness, premium CPG, and fashion. We’ve scaled NYC brands from cold-start to top-20-in-category.
Our account team operates ET hours. NYC brands get same-day Zoom kickoffs, response within hours during business hours, and coordinated LIVE shopping events in your time zone.
For NYC-based clients, we run quarterly on-site QBRs at your office or studio — strategy review, creator showcase, paid-ads deep dive, and next-quarter planning.
300+ NYC-based creators on our managed roster, with established relationships at Brooklyn-based content studios. We move fast on flagship product launches that need visibility quickly.
On-site quarterly reviews, in-person creator events, ET-aligned operating cadence.
Same model with on-site rotation.
Remote-first with quarterly in-person reviews available.
End-to-end TikTok Shop with all four lanes integrated.
See full program →Done-for-you Seller Center ops + GMV Max.
Management details →3,000+ vetted creators including 300+ NYC-based.
Inside our creator network →CAP/TAP affiliate program setup and optimization.
Affiliate program →Book a 30-min strategy call. We’ll review your NYC operation and scope a custom TikTok Shop program with full coverage across shop ops, creators, ads, and LIVE.
Book a Strategy Call