New York-area pet brands run on different economics than other categories — $15-50 ASP, vertical-specific creator briefs, and category-tuned GMV Max strategy. MediaLabs combines a pet-specialist program with on-the-ground NYC support: 300+ NYC-based creators on managed roster.
Two layers of expertise stack: pet-specific category knowledge (commission norms, return rates, CVR profiles, creator-fit) plus NYC-local operating cadence. Most agencies have one or the other — rarely both.
250+ pre-vetted pet creators on managed roster — tagged by content style, audience demo, and conversion track record. Briefs are written to pet-specific positioning standards (not a generic UGC playbook).
300+ NYC-based creators on managed roster. Quarterly on-site reviews available for New York-area engagements. ET-aligned operating cadence.
Target-ROI tuning calibrated to pet category economics ($15-50 ASP). We bid against margin thresholds that match your unit economics, not a generic 4x ROI default.
TSP + CAP + TAP designations. Seller Center ops + creator program + affiliate program + GMV Max ads, one team. No multi-vendor coordination tax.
The full pet vertical page: roster sizing, sub-vertical economics, brief style, FBT/3PL configuration.
Read vertical page →All MediaLabs services for New York-area brands: shop ops, creator agency, affiliate program, ads.
Read NYC page →Free 6-month forecaster with category-specific defaults. Plug in your ASP, COGS, program size; get a calibrated projection.
Open the forecaster →Get a custom program recommendation for your stage, budget, and vertical in under 2 minutes.
Take the quiz →Talk to a pet-specialist strategist with NYC-area support. 30-min call, no pitch deck.
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