MediaLabs runs the full-stack TikTok Shop marketing program: GMV Max, Spark Ads, Video Shopping Ads, LIVE Shopping Ads, and creator-led UGC — all powered by our 3,000+ creator network and $500M+ GMV of operator experience.
TikTok Shop's flagship automated ad product. We structure GMV Max campaigns, optimize creative feeds, and tune audience targeting to maximize GMV per dollar spent.
Boosted creator content posted natively through the creator's handle. Drives trust and authenticity — conversion rates often 2–4x traditional ads. Powered by our in-network creator content.
Shoppable video ads linking directly to Shop listings. Strong for catalog breadth and new-SKU testing. Creative supplied by our UGC production pipeline.
Paid promotion for TikTok LIVE sessions — drives viewership spikes during LIVE slots. Highest per-session ROAS when paired with hero creator talent.
Catalog-integrated ads that surface Shop listings directly in the For You feed. Efficient for scale across large catalogs.
50–500+ ad-ready creator videos per month per brand, produced by our managed creator roster and optimized specifically for ad performance.
Most brands run TikTok Shop with two agencies: one for creators, one for ads. The result is a broken hand-off — creator content gets produced but never becomes Spark Ad creative, and the ads team runs generic stock video that converts poorly.
MediaLabs operates both layers as one program. Creator content flows directly into Spark Ads. Ad performance data informs which creators get scaled. LIVE Shopping Ads are paired with our LIVE talent roster. The result: 2–4x better ROAS than running creator and ads separately.
Book a call and we'll audit your current ads performance, creative pipeline, and LIVE cadence — then scope an integrated program.
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