The TikTok Shop marketing agency that turns creator content into GMV.
MediaLabs runs the full-stack TikTok Shop marketing program: GMV Max, Spark Ads, Video Shopping Ads, LIVE Shopping Ads, and creator-led UGC — all powered by our 3,000+ creator network and $500M+ GMV of operator experience.
Every TikTok Shop ad format, operated under one program.
GMV Max
TikTok Shop's flagship automated ad product. We structure GMV Max campaigns, optimize creative feeds, and review product selection, daily budgets and ROI targets against contribution.
Spark Ads
Boosted creator content posted natively through the creator's handle. Used with the supported campaign and destination; creator identity is not a guarantee of higher conversion. Powered by our in-network creator content.
Video Shopping Ads
Shoppable video ads linking directly to Shop listings. Strong for catalog breadth and new-SKU testing. Creative supplied by our UGC production pipeline.
LIVE Shopping Ads
Paid promotion for TikTok LIVE sessions — drives viewership spikes during LIVE slots. Highest per-session ROAS when paired with hero creator talent.
Product Shopping Ads
Catalog-integrated ads that surface Shop listings directly in the For You feed. Efficient for scale across large catalogs.
Creator-Led UGC Production
50–500+ ad-ready creator videos per month per brand, produced by our managed creator roster and optimized specifically for ad performance.
Why integrated creator + ads beats separate agencies.
Most brands run TikTok Shop with two agencies: one for creators, one for ads. The result is a broken hand-off — creator content gets produced but never becomes Spark Ad creative, and the ads team runs generic stock video that converts poorly.
MediaLabs operates both layers as one program. Creator content flows directly into Spark Ads. Ad performance data informs which creators get scaled. LIVE Shopping Ads are paired with our LIVE talent roster. Performance is evaluated against the brand's own baseline; combining teams does not guarantee a ROAS multiplier.
More from the MediaLabs TikTok Shop agency.
Related reading.
TikTok Spark Ads guide
Creator authorization, supported Shop campaigns, and ad measurement.
Read the guide →UGC strategy and TikTok Shop research
What current research supports, its limits, and how to plan a creative test.
Read the analysis →TikTok ads agency
GMV Max, Spark Ads and LIVE promotion, run with creator content from our managed roster.
See the ads service →TikTok influencer marketing agency
Creator programs for TikTok Shop brands, measured in GMV rather than views.
See how it works →Make paid performance interpretable
Product GMV Max has a daily budget and an ROI target; the target is not a guarantee. Its reported channel ROI includes attributed organic and affiliate orders for promoted products. Our current GMV Max guide distinguishes that figure from incremental paid-ad return.
The paid-promotion working paper analyzes 14,200 US top-selling videos and 27,185 video-weeks from September 3 to October 2, 2026. Its estimated revenue associations cannot prove what ads caused. Use creative tests, margin checks and explicit attribution definitions when evaluating an agency, not a single blended ROAS number.
Run GMV Max, Spark Ads, and LIVE as one integrated program.
Book a call and we'll audit your current ads performance, creative pipeline, and LIVE cadence — then scope an integrated program.
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