The TikTok ads agency for brands that sell on TikTok Shop.

Ads that sell through TikTok Shop work differently from ads that send traffic to a website. TikTok made GMV Max the default and only supported campaign type for TikTok Shop Ads from July 2025 (TikTok Ads Manager help). So the job is less about building manual ad groups and more about steering GMV Max: which products go in, what ROI target the margin can carry, which creator videos it can use, and how honestly the results are read.

These ad products are one layer of our TikTok Shop marketing agency programme, where creator content, the affiliate programme and paid run as one team. The GMV Max guide and the Spark Ads guide cover the mechanics in depth.

1. Discovery call and scope. We look at your shop, catalog, margins and current ad account, then propose a scope and a retainer.
2. Week 1: audit. Seller Center and ad-account audit, product economics, and the creator plan that will feed the ads.
3. Week 2: briefs and samples. Creators are briefed and samples shipped, with ad authorization written into the brief.
4. Week 3: first content live. Most brands have first creator content live within 7–14 days of contract signature.
5. Weeks 4–6: GMV Max on. Campaigns start on an agreed test budget, then scale where contribution holds.

If your team already runs creators, we can scope a partial engagement in which we operate only the GMV Max ads.

GMV Max performance typically improves over months 1–3 as the algorithm learns your catalog and audience, and a full deployment usually ramps over 60–90 days. That is a typical path, not a promise: the ROI target is an optimization goal, not a guaranteed return.

We set targets from margin. Break-even revenue per ad dollar is 1 divided by contribution margin before ads, so a product that keeps 25% of revenue after product cost, fees, commission, fulfilment and refunds breaks even at 4.0x. A target below that buys volume at a loss, which can be a deliberate launch decision but should never be an accident.

Every client gets a weekly performance dashboard covering GMV, units sold, AOV, return rate, ad spend, GMV Max ROAS, creator output and content performance, plus a monthly executive summary. On US programmes we also report three times a week: a Monday plan, a Wednesday KPI pulse and a Friday recap.

Three return figures get confused in TikTok Shop reporting. We show all three and say which one a decision rests on.

MediaLabs Research, in collaboration with Coherence Limited, tracked how much of the revenue behind US top-selling TikTok Shop videos came with paid promotion. The full method is in the paid vs organic working paper.

Source: MediaLabs Research, in collaboration with Coherence Limited, CIQ-WP-2026-40, window 3 September to 2 October 2026. Figures are estimates for tracked US top-selling videos, observational, and not TikTok's official figures. Paid shares are reported per video and capped at 80%, and 53.8% of video-weeks hit that cap, so both paid shares are lower bounds. ROAS is estimated revenue per ad dollar, not profit.

Two things follow for anyone buying TikTok ads. Paid and organic winners sold at about the same rate per view, which is consistent with spend scaling videos that already convert rather than rescuing weak ones; we put budget behind creator videos with proven sales. And a median of 2.42 is revenue, not profit: after product cost, fees and commission, a quarter of paid weeks below 2 may well have lost money, which is why targets start from your margin.

Blended ROAS is total TikTok Shop GMV for the programme divided by the TikTok ad spend managed over the same window, as defined on each case study. These were full programmes in which creator content and ads ran together; Dr.Dent's growth came almost entirely from affiliate creator content. Individual results vary. Full details are on our case studies page.

We charge a monthly retainer scoped to your programme: ad spend volume, number of creators, catalog complexity, LIVE cadence and reporting depth. Ad spend and creator budgets pass through at cost, with no markup. Engagements usually start with a 3-month minimum, then run month to month with 30 days' notice.

We don't publish a rate card; we quote after a discovery call. Our guide to TikTok Shop agency pricing explains retainer, commission and hybrid models and the questions to ask before signing with anyone.

There is no single best TikTok ads agency; the right one depends on whether you sell through TikTok Shop and how much creator content you already have. Six questions separate agencies quickly.

The same questions apply to us. MediaLabs holds TikTok Shop Partner (TSP), Creator Agency Partner (CAP) and TikTok Shop Affiliate Partner (TAP) status. We were named 2025 US Service Agency of the Year at the FastMoss Ecosystem Awards, and MediaLabs Europe was a Top 10 TikTok Shop Partner in Germany, Q1 2026. The rest of what we do is on our TikTok Shop agency page.