Audien Hearing × MediaLabs
Turned a modest creator budget into category-leading ROAS — a TikTok creator program that delivered measurable commerce at scale.
By Lukas Minkov · Co-Founder & CEO · Updated July 23, 2026 How to read these numbers: ROAS is blended — total TikTok Shop GMV for the program divided by the TikTok ad spend managed over the program window. Spend, GMV, videos, and views cover the TikTok Shop channel only; the brand's other sales channels are not included.
The brief
Audien Hearing operates in a category where the audience isn't on TikTok by default — or at least not the specific segment with purchase intent for hearing aids. The challenge: find the right creators, tell an education-first story, and run lean.
Our approach
MediaLabs ran the Audien Hearing rollout as a q1 2026 managed campaign built around three pillars:
- Niche Creator Fit. Hand-picked creators in the 50+ lifestyle and caregiver space whose audiences align with hearing-aid intent.
- Story-Driven Hooks. Briefed testimonial-style narratives that demystified the product — education first, purchase second.
- Conversion Loop. Tuned TikTok Shop listings to match the creator hook; weekly reallocation kept CPM low and ROAS climbing.
The outcome
The Audien rollout produced 274 videos and 14.0M total views on TikTok Shop, delivering a blended 36.1x ROAS. In hard numbers: $7K in managed TikTok ad spend produced $252.8K in TikTok Shop GMV.
- TikTok ad spend: $7K
- GMV generated: $252.8K
- Blended ROAS: 36.1x
- Videos produced: 274
- Total views: 14.0M
What this means for your brand
Audien is proof that category-leading ROAS on TikTok Shop isn't about budget size — it's about creator-audience fit. A precise creator selection in the 50+ caregiver space beat a broad beauty or lifestyle deployment by a factor of 5x on efficiency.
Run your brand like Audien Hearing.
Talk to MediaLabs about activating a creator rollout for your product category. We'll scope the creator mix, commission structure, and timeline.
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