Bears with Benefits × MediaLabs

The brief

Bears with Benefits needed a sustained creator operation — not a single campaign burst. In beauty supplements, audiences fatigue quickly and fresh creative angles are the difference between compounding and plateau.

Our approach

MediaLabs ran the Bears with Benefits rollout as a 5-month campaign managed campaign built around three pillars:

1. Creator Casting. Rotated a deep bench of beauty, haircare and lifestyle creators to keep the feed fresh across 5 months.
2. Content Velocity. Shipped 3,565 videos with weekly hook testing — scaling the formats that drove watch-time and clicks.
3. Commerce Funnel. Optimized TikTok Shop angles to sustain a high return on creator spend over the full campaign.

The outcome

Over 5 months, the Bears with Benefits program produced 3,565 videos and 58.2M views with a blended 6.7x ROAS on TikTok Shop.

• Blended ROAS: 6.7x
• Videos produced: 3,565
• Total views: 58.2M

What this means for your brand

The Bears with Benefits case proves that 'always-on' beats 'big burst' in beauty supplements. A rotating creator bench with weekly hook testing outperforms any single viral push because it keeps the feed fresh when audiences get tired of seeing the same angle.