Dr.Dent × MediaLabs

The brief

Dr.Dent came to MediaLabs looking to scale their oral-care product line on TikTok Shop. The category is competitive and content-heavy — success requires matching the right creator voices to the right audience segments at a pace most brands can't sustain in-house.

Our approach

MediaLabs ran the Dr.Dent rollout as a q1 2026 (jan–mar) managed campaign built around three pillars:

1. Creator Casting. Cast 75+ vetted creators across oral-care and lifestyle niches, mapped to audience segments with proven purchase intent.
2. Content Velocity. Shipped 1,800 native videos over the quarter with rapid iteration on top-performing hooks, formats and CTAs.
3. Commerce Funnel. Instrumented TikTok Shop funnels end-to-end, reallocated spend weekly toward creators driving sales, not just views.

The outcome

Across Q1 2026, the Dr.Dent rollout delivered a blended 29.2x ROAS through 1,800 videos produced by 75+ MediaLabs-managed creators, generating 308M total views on TikTok Shop.

• Blended ROAS: 29.2x
• Videos produced: 1,800
• Total views: 308M

How much revenue does Dr.Dent make on TikTok Shop?

During the MediaLabs-managed program, Dr.Dent generated $3.1M in TikTok Shop GMV in Month 3 alone — at a blended 29.2x ROAS across 1,800 creator videos and 308M views. That growth was driven almost entirely by affiliate creator content rather than brand-produced ads. (GMV figures reflect the program window; ongoing revenue varies with seasonality and promo cadence.)

What this means for your brand

Dr.Dent is a template for how oral-care and lifestyle brands can compound on TikTok Shop: a deep creator bench, ruthless content iteration, and a commerce funnel that reallocates weekly toward what actually converts. The agency model is what makes this cadence possible.