Terra Health × MediaLabs
Launched a high-velocity creator engine for wellness supplements — a TikTok creator program that delivered measurable commerce at scale.
By Lukas Minkov · Co-Founder & CEO · Updated July 23, 2026 How to read these numbers: ROAS is blended — total TikTok Shop GMV for the program divided by the TikTok ad spend managed over the program window. Spend, GMV, videos, and views cover the TikTok Shop channel only; the brand's other sales channels are not included.
The brief
Terra Health wanted to launch their wellness supplement line on TikTok Shop with a clear 60-day proof window. Short timelines mean every creator decision has to count — there's no room to iterate slowly.
Our approach
MediaLabs ran the Terra Health rollout as a 2-month campaign managed campaign built around three pillars:
- Creator Casting. Partnered with wellness and lifestyle creators whose audiences over-indexed on natural-supplement purchase intent.
- Content Velocity. Pushed 723 videos across 8 weeks — testing hooks weekly and scaling the formats that converted.
- Commerce Funnel. Tuned TikTok Shop listings and promo timing to the creator hook; reallocated spend toward winning storylines.
The outcome
Over 8 weeks, the Terra Health program produced 723 videos and 9.1M views, delivering a blended 10.8x ROAS on TikTok Shop. In hard numbers: $30K in managed TikTok ad spend scaled into $323.2K in TikTok Shop GMV.
- TikTok ad spend: $30K
- GMV generated: $323.2K
- Blended ROAS: 10.8x
- Videos produced: 723
- Total views: 9.1M
What this means for your brand
Terra Health shows what a dense, short-cycle creator deployment looks like. 8 weeks, 723 videos, 9.1M views — that's the velocity required to prove a new wellness SKU on TikTok Shop. A managed agency with a standing creator bench is what makes that cadence achievable.
Run your brand like Terra Health.
Talk to MediaLabs about activating a creator rollout for your product category. We'll scope the creator mix, commission structure, and timeline.
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