In short

What
A Series A investment in MediaLabs, announced on November 1, 2026.
Investor
An international marketplace company. The announcement does not name it.
Valuation
Eight figures.
What it funds
Managed services for brands on TikTok Shop, creator-commerce infrastructure, and AI for creator-brand matching, performance analysis and creative production.
MediaLabs today
A managed network of more than 3,000 TikTok Shop creators, based in Miami and founder-led.

MediaLabs has taken a Series A investment from an international marketplace company, at an eight-figure valuation. We announced it on November 1, 2026.

What the investment funds

The funding goes into three things:

  • Managed services for brands on TikTok Shop. More capacity for the teams that run shops, affiliate programs, ads and LIVE for our brand partners.
  • Creator-commerce infrastructure. The systems we use to recruit, train and support our creator community.
  • AI in our day-to-day work. Better creator-brand matching, performance analysis and creative production.

MediaLabs stays founder-led and based in Miami.

A note from our CEO

“We’re very excited to continue to be at the forefront of social commerce, and happy to empower people to change their lives. Our fundamental mission, long term, is to help people build something great and get it out to the masses as easily as possible. This is just the beginning.”

Lukas Minkov, co-founder and CEO, MediaLabs

How we got here

Our founding team launched an affiliate network in 2023. In May 2024 they launched SEDLAK, a blue-light glasses brand, to test whether a consumer product could be launched with creators alone. SEDLAK has since sold more than 18,000 units through TikTok Shop.

What that test taught us became the foundation for how MediaLabs works with brands today: TikTok Shop management, affiliate management, creator campaigns, paid advertising and live commerce, with a creator community we recruit, train and maintain ourselves.

“Our goal was to build this from both sides of the marketplace. We understand what brands need to sell, but we also understand the creators because our founding team came from that world. My cofounder (Alex Sedlak) built a 2.4M following on TikTok. Our objective has never been to simply deploy creators for campaigns. We want to help them develop a skill they can turn into a meaningful career and income.”

Lukas Minkov, co-founder and CEO, MediaLabs

The network today

MediaLabs manages a community of more than 3,000 active creators. At the time of the announcement, we estimate that approximately 700 connected creators generate roughly $10 million in gross merchandise value a month, and that the broader network generates substantially more. These figures are company estimates.

“Social commerce is clearly becoming a much larger part of how people discover and buy products, but the infrastructure around the bottom of the funnel is still developing. Our job is to build that infrastructure so brands and creators can turn attention into sales more reliably. This funding lets us invest in the tools and people to close that gap.”

Aidan Castillo, VP of Client Success, MediaLabs

“We’re seeing people build businesses and, in some cases, completely change their lives through social commerce. As AI changes the value of different skills and the way people work, we think the ability to create, build an audience, and sell will only become more important. We want MediaLabs to empower people to build something of their own.”

Lukas Minkov, co-founder and CEO, MediaLabs

Where the announcement ran

The announcement was distributed through EIN Presswire on November 1, 2026, and carried by news sites that publish wire releases.

Read the original release on EIN Presswire

Press contact

For interview requests, expert commentary, story leads, or fact-checking, email press@medialabs-co.com. We respond within 24 hours during business days (Eastern Time).

Press kit and contact