Hair care is beauty’s repeat-purchase engine: $20–45 ASPs, 6% returns, 20% TAP norms — and the best subscribe-and-save economics in the category. We run 500+ hair-focused creators across bond repair, scalp care, texture, and tools, with briefs built around transformation and routine content that compounds.
Hair content has built-in series mechanics — wash-day routines, 30-day repair journeys, heatless-curl experiments — which means creators return to your product repeatedly without re-briefing. Pair that with consumable repeat purchase and bundles, and hair care brands hit break-even faster than almost any beauty sub-vertical.
Before/after is table stakes; the win is journey content — week 1 to week 4 repair arcs that keep your SKU on a creator’s grid for a month per brief.
Hair care is consumable. We activate subscribe-and-save with 10–15% incentives and bundle mechanics (shampoo + mask + serum) that lift AOV 20–40% and LTV 30–60%.
Curly, coily, fine, color-treated — audience trust in hair is texture-specific. Our roster is tagged by hair type so briefs land with audiences that match the SKU’s use case.
Growth serums and scalp treatments brush against health claims. Briefs are calibrated to stay compliant while keeping the hook — the same discipline that kept our oral-care flagship violation-free.
The hero sub-vertical. $25–45 ASP, journey-content native, strong bundle potential with masks and serums.
Fast-growing niche with routine-content mechanics. Compliance care needed on growth claims.
High-loyalty audiences with texture-specific creator trust. Routine stacks drive multi-SKU baskets.
Higher ASP ($40–150), demo-led, Q4 gifting spikes. Different margin math — we model per SKU class.
Viral-native category (heatless curls). Sub-$25 impulse price points with huge reach ceilings.
Premium ASPs with install-content hooks. Returns run higher — fulfillment policy matters.
The parent beauty playbook.
Beauty page →Hair vitamins & ingestibles run on the wellness playbook.
Supplements page →Model your 6-month hair care trajectory.
Open the forecaster →End-to-end across all verticals.
Full program →Free 30-min audit with a vertical-specific strategist. We’ll review your category, ASP, COGS, and current state — then scope a program with creator counts and projected M6 run-rate.
Free 30-min Audit